ASUS Breaks Record with 16 Wins at the 2018 Red Dot Design Awards

ESSEN, Germany, April 9, 2018 — ASUS today announced wins of 16 Red Dot Design Awards, setting a new company record for number of achievements in a single Red Dot Awards ceremony. The awards highlight the ASUS commitment to providing incredible customer experiences through innovation and exceptional product design.

“I am really proud of our team members for this breakthrough achievement,” said ASUS Chief Design Officer, Mitch Yang. “Our design philosophy has always been to ‘start with people’. By understanding people’s needs and desires, ASUS Design is able to empower them and provide adaptive and delightful experiences. This award is not only a renowned seal of design; it is also a recognition of our efforts, creativity and innovation.”

The award-winners were chosen from a large field of 6,300 entries from 59 countries and were judged by an independent jury of international design experts. The winning products will be showcased at a special exhibition held from July 10 to August 5, 2018 at the Red Dot Design Museum in Essen, Germany.

2018 Red Dot Awards winners
NotebooksMonitorsROG Motherboards
ASUS Laptop E406ASUS ProArt PQ22UROG Maximus X Formula
ASUSPRO P5440ASUS Designo MZ27 SeriesROG Rampage VI Extreme
  ROG Strix X370-I Gaming
2-in-1 PCsMiniPCsROG Graphics Cards
ASUS NovaGoPB SeriesROG Poseidon GeForce GTX 1080 Ti
ASUS ZenBook Flip 14 (UX461)PN Series
Gaming LaptopsROG Gaming Laptops 
ASUS TUF Gaming FX504ROG Zephyrus M (GM501) 
Graphics CardsROG Strix SCAR Edition and Hero Edition (GL503/GL703)
XG Station Pro 

ASUS Laptop E406

The stylish and ultraportable ASUS Laptop E406 is designed for all-day productivity with up to 14 hours of battery life. Compact and lightweight, this 14-inch laptop is just 17.6mm thin and weighs only 1.3 kg, making it ideal for people on the go. Its NanoEdge display with a slight 7.8mm bezel provides a rich and immersive viewing experience, and 802.11ac Wi-Fi delivers ultrafast connectivity. A fanless design offers multiple benefits, including silent operation, decreased power consumption, and improved system reliability by avoiding potential dust-related component failures. ASUS Laptop E406 is available in an eye-catching graduated finish in Star Gray, Pearl White, and Iris Blue.


Today’s fast-paced business life demands a notebook that can keep up with work regardless of place and time. The compact, ultralight ASUSPRO P5440 meets that need, offering unrivaled mobility with flexible high-performance dual-storage options to boost productivity. A full set of I/O ports, including HDMI and USB-C™ with DisplayPort and USB Power Delivery allows for seamless connectivity with peripherals, whether on the road or in the office. A 180° lay-flat hinge facilitates easy screen-sharing for improved collaboration, and up to 10-hour battery life ensures users make it through long workdays.


NovaGo is the world’s first Gigabit LTE-capable laptop designed for truly connected mobility, providing users with an always-on, always-connected experience. This ultrathin and light convertible laptop is powered by the Snapdragon 835 Mobile PC Platform and features a Snapdragon X16 Gigabit LTE modem that supports 4×4 MIMO for download speeds up to 3–7 times faster than average broadband speeds. It features a built-in eSIM that ensures seamless connectivity across borders[1], as well as integrated 802.11ac Wi-Fi and Bluetooth 4.1 support. NovaGo boasts battery life of up to 22 hours with over 30 days in Modern Standby, and quick-charge functionality provides up to five hours of battery life from a 15-minute charge.

ASUS ZenBook Flip 14 (UX461)

ZenBook Flip 14 (UX461) is the world’s thinnest 2-in-1 laptop with high-performance discrete graphics. Only 13.9mm thin and weighing just 1.4 kg, ZenBook Flip 14 features a 360°-flippable touchscreen and ASUS Pen support, making it a creative powerhouse that goes anywhere. With the latest 8th Generation Intel® Core™ i7 quad-core processor, 16GB RAM, NVIDIA® GeForce® MX150 graphics, a 512GB PCIe® x4 SSD and a Harman Kardon audio system, ZenBook Flip 14 effortlessly empowers users to accomplish any task, and to do it quicker. The 14-inch NanoEdge Full HD display has a bezel so thin, ZenBook Flip 14 is able to have the same compact size as traditional 13-inch laptops for a better visual experience and easier portability. With up to 13 hours of battery life, users will enjoy all-day power for their creativity and productivity tasks. ZenBook Flip 14 is available in two stylish colors: Icicle Gold and Slate Gray.

ASUS TUF Gaming FX504

Infused with the spirit of The Ultimate Force (TUF), the durable and lightweight ASUS TUF Gaming FX504 is the first laptop in the TUF Gaming family — a lineup of affordable gaming laptops that prioritize stability and durability above all else. Featuring the latest generation Intel® Core™ i7-8750HQ processor and NVIDIA® GeForce® GTX 1050 Ti graphics, FX504 is a powerful all-rounder, able to play the latest games and multitask with ease. Gamers can enjoy a truly immersive audiovisual experience through an ultrafast 120Hz wide-view panel and DTS Headphone:X™ 7.1-channel surround sound. The patented Anti-Dust Cooling system provides the necessary cooling for graphically-intensive gaming sessions, and prolongs the lifespan of the machine by expelling harmful dust particles and dirt. FX504 is designed to impress, with four different designs to match any personality and style.


ProArt PQ22UC is the world’s first 21.6-inch OLED 4K UHD (3840 x 2160) monitor with 204 ppi and HDR support. The top-of-the-line OLED technology with pure RGB stripes ensures color purity and allows ProArt PQ22UC to deliver extremely high color saturation with 99% DCI-P3 coverage for greater color accuracy. ProArt PQ22UC also features true 10-bit color depth, achieving a contrast ratio of 1,000,000:1 for darker blacks and brighter whites. With a fastest response time of 0.1ms, ProArt PQ22UC provides a smoother experience without any motion blur for outstanding performance when showing animations or other moving content. And with HDR support, ProArt PQ22UC ensures HDR content can be created and displayed with consistent high quality, providing an unprecedented viewing experience.

ASUS Designo MZ27 Series

Designo MZ27AQL is a stunning 27-inch monitor that heralds a new generation of frameless, ultraslim monitors. Winner of a 2018 iF award, Designo MZ27AQL measures just 7mm at its thinnest point, and it boasts a sharp, WQHD (2560 x 1440) IPS panel with a 100% sRGB color gamut to deliver incredible visuals for home entertainment. With an integrated 2.1-channel ASUS SonicMaster audio system co-developed with Harman Kardon, Designo MZ27AQL features two 6-watt stereo speakers and an external 5-watt subwoofer. Ergonomically-designed, the monitor features a 100mm height adjustment, so the ideal viewing position is always attainable.

ASUS MiniPC PB Series

ASUS MiniPC PB Series features up to desktop-grade CPU performance in a compact size. Available with Intel Celeron®, Pentium® and Core™ T Series processors, the ASUS MiniPC PB Series can fulfill the needs of each customer segment — such as the quiet fanless design built for stable and long-time use, for example. The slim and extensible design with optional stackable modules for optical disk drives, audio devices and other components make the ASUS MiniPC PB Series perfect for a wide range of commercial uses. The PCs can be operated in horizontal or vertical orientation and can be mounted on the rear of a display for maximum flexibility for commercial scenarios. An easy-access, slide-open chassis enables users to perform quick and easy component upgrades, and flexible I/O ports enable various connectivity options for different needs.

ASUS MiniPC PN Series

ASUS MiniPC PN Series is a compact and solid mini PC with a volume of only 0.62 liters. It has a new sliding chassis design for easy assembly. Quick-change storage — HDD and M.2 — and memory can be swapped in two simple steps with just a screwdriver. Flexible I/O ports provide connectivity to fit a wide range of applications. Its compact size and ability to be placed horizontally, vertically or attached to the back of a monitor with a VESA mount make ASUS MiniPC PN Series an ideal fit for any living room or workspace.

XG Station Pro

The XG Station Pro eGPU features Thunderbolt 3 and easily plugs into any thin-and-light notebook to provide extra GPU horsepower for creatives and researchers who rely on GPU-intensive tasks, from rendering movies to building deep learning programs. Its elegant chassis was created in collaboration with In Win, taking up much less space than previous models. The color was specifically chosen to match the MacBook Pro “Space Gray” color. Two powerful 120mm internal fans ensure the GPU stays cool when under load.

ROG Zephyrus M (GM501)

ROG Zephyrus M picks up where its predecessor, ROG Zephyrus, left off — delivering mighty performance in a minute package. It is powered by up to an 8th Generation Intel®Core™ i7 processor and NVIDIA® GeForce® GTX 1070 graphics, and features an IPS-level display with a superfast 144Hz refresh rate, lightning-quick 3ms response time, and NVIDIA G-SYNC™ technology. The revolutionary Active Aerodynamic System (AAS) ensures Zephyrus M runs cool and quiet even at high processor loads. ROG-exclusive software allows for an easy switch between integrated and discrete GPU modes — the Optimus power-saving mode for impressive battery life, and G-SYNC mode for graphics prowess in all its glory!

ROG Strix SCAR Edition and Hero Edition (GL503/GL703)

ROG Strix SCAR Edition and Hero Edition are built for esports gaming titles. Hero Edition is ideal for multiplayer online battle arena games and features an aggressive design with monster scales, silver Mayan-inspired patterns and deep-blue accents that project heroes’ might. SCAR Edition is ideal for first-person shooters and features an anodized Gunmetal Gray finish. Engineered with Intel® Core™ i7 processors and NVIDIA® GeForce® GTX 10-Series graphics, the 15.6-inch GL503 and 17.3-inch Strix GL703 give gamers the tools they need to control the competition — so they can gear up, stake their ground and get ready to win.

ROG Maximus X Formula

Drawing from ROG heritage that spans more than a decade, ROG Maximus X Formula brims with cutting-edge features fit for showcase PCs. This top-of-the-line Z370 ROG motherboard, with its integrated CrossChill EK II Hybrid design VRM heatsink, is the ideal board for water-cooling enthusiasts. ROG Armor protects the surface and provides a streamlined canvas for any PC masterpiece. The armor is laser-etched to let threads of Aura Sync lighting shine through, and additional RGB LEDs are embedded across the board from the I/O shroud down to the PCH heatsink. Additionally, a 1.3-inch LiveDash OLED display is mounted on the center of the board. The monochrome display not only shows vital system stats like frequencies and temperatures, but also small static images and animated GIFs, adding another layer of customization for creative builders. ROG Maximus X Formula is the true balance for cosmetic appeal with functional benefits.

ROG Rampage VI Extreme

ROG Rampage VI Extreme is the X299 flagship motherboard made specifically for dream machines with custom liquid cooling and ultrafast networking. Every aspect has been enhanced to offer cutting-edge specifications, including 10Gbps onboard LAN, 802.11ad Wi-Fi, and triple M.2. Along with all of the usual fan and pump headers, ROG Rampage VI Extreme includes a flow header for monitoring coolant. Additionally, a special connector lets water blocks designed for the Extreme provide flow, temperature, and leakage data. Rampage VI Extreme also features Aura Sync, onboard 5050 RGB headers, an addressable header, and a LiveDash OLED to display vital system stats or a custom logo.

ROG Strix X370-I Gaming

ROG Strix X370-I Gaming draws on the proud legacy of the renowned Pro Gaming Series by packing acclaimed ROG innovations into a mini-ITX motherboard that is as sleek, small and stylish as it is powerful — ideal for a gaming rig that rivals anything built around a bigger board. Users can experience the all-new ROG M.2 Audio Combo Card that frees up space and delivers crystal-clear audio, push performance to the limits with 5-way optimization, and up the aesthetic ante with Aura Sync illumination.

ROG Poseidon GeForce GTX 1080 Ti

ROG Poseidon GeForce GTX 1080 Ti features the next-generation DirectCU H2O cooler, combining liquid and air in a larger 2.5-slot design. The expanded heatsink boasts 40% more area than its predecessor, while the updated plumbing improves the liquid flow rate by 22%. Support for standard G1/4 fittings make it easy to add the card to custom loops, and dual FanConnect II headers let the card manage system fans for gaming-optimized cooling. Poseidon GTX 1080 Ti features ASUS Aura Sync lighting, and adds a new twist with a mirror-reflection design for a seemingly infinite lighting effect. ROG Poseidon GeForce GTX 1080 Ti is also produced using Auto-Extreme technology, the industry’s first and only 100%-automated production process, for improved quality and reliability.

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