Five Things We’ve Recently Noticed About Streaming Content on YouTube

With just under 2 billion active monthly users, YouTube remains the undisputed king of streaming content. Yes, we might still opt for Netflix or Disney+ when it comes to watching box-sets and movies, but for casual entertainment, the video streaming site is the platform of choice.

But YouTube is not quite the same as when it launched in 2005 with a video titled “Me at the zoo”. It has evolved, and continues to evolve as owners Google tinker with the format. Below we are going to look at five things we have noticed about the platform recently. Some are positive changes, whereas others frustrating. Some are just interesting. Please note that this is about the non-premium experience and not YouTube Premium.

The Non-Premium Viewer Experience Has Diminished

If you aren’t using a YouTube Premium account, then you will have noticed that more and more adverts have been lumped in with videos. The change came in late 2018 when YouTube started doing double-adverts, meaning you have to click through twice to get to your content. Yes, we understand that the platform – and the streamers on it – need ad revenue, but it’s incredibly frustrating at times. A skippable ad at the start and end of the video would suffice, but having double ads, many of which don’t have a skip function, tarnishes the experience. Another annoying feature is that audio won’t play when you come out of the app. It means, essentially, that watching or listening to content on YouTube cannot be a passive experience.

The 10-Minute Rule Can Kill Quality

As per the above, content must be 10 minutes long to allow ad placement in the middle of a video. Putting such an incentive in front of content creators can lead to repetitive (see below) and unnecessary content. So, if you have a clever two-minute video, you can’t get the same ad revenue per view as a poor 11 minute one. YouTube might be the market leader, but it can always be challenged. TikTok, for example, is quickly gaining traction as a rival platform, and its advertising model is less, well, annoying.

People Can’t Get Enough of Marvel Content

People sure do love Marvel, but the raft of content based around the comic-book series is almost reaching saturation point. Every facet of the movies has been discussed and dissected. The millions of views for many of the top channels might tell you that there is a purpose to creating these videos, but, boy, the content is repetitive. Still, if people keep clicking to find out why Thanos delivered a coded message in Infinity War or why Black Widow’s death was pointless in Endgame, then who are we to argue?

Streaming Casino Games Has Become Super Popular

This might come as a shock to some, but perhaps not the millions of online casino players around the globe. Casino streamers will live stream content to thousands of fans, with the videos usually consisting of top video slots like those you can find at The streamers will also set challenges like Bonus Hunts, or set targets to hit high stakes prizes. The gameplay of casino games has evolved dramatically over the last few years, and you’ll perhaps be surprised at how entertaining the action is on screen.

The Channel with Most Subscribers May Surprise You

PewDiePie, the Swedish gamer and influencer, was famously the YouTuber with most subscribers, but he was surpassed a while back by T-Series, which has circa 130 million subscribers in April 2020. The channel publishes Bollywood clips and Indian music. Indian companies dominate the top content providers, although there is still room for the likes of Justin Bieber and wrestling brand WWE in the upper echelons. Anyone with kids won’t be surprised to learn that Cocomelong Nursery Rhymes ranks near the top.

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