The Current State of iTunes

Are you a music lover looking to experience the best of the ever-changing music industry? iTunes is the exact place where you need to be. 

What is iTunes?

It’s a media player, media library, mobile device management utility, internet radio broadcaster, and customer application for the iTunes Store. When Apple Inc. founder Steve Jobs started iTunes, it revolutionized the music industry. 

As of April 2020, it offers 60 million songs, 25,000 TV shows, 2.2 million applications, and 65,000 films. You can use it to purchase, play, download, and organize digital multimedia.

iTunes – A Cross-Platform App

You can do all of the above by using personal computers running the macOS and Windows OSs. Besides, the app can rip songs from CDs and play content using dynamic, smart playlists. You can also share your music library wirelessly.

How iTunes Makes Billions for Apple Inc.

iTunes has generated an average estimate of $4.1 billion this year, 2020. It is 28% higher than the $3.20 billion recorded for a similar quarter a year ago in Apple’s reclassified summary spreadsheet. 

In a reversal of their usual roles, The Street is more bullish about iTunes this quarter than the novices. By the late 2000s, iTunes’s store was blasting. 

From a global perspective, it was more noteworthy in certain business sectors than others. However, in the UK and the US specifically, it provided a pivotal growth revenue stream following quite a while of declining CD sales.

Current Business Model

How iTunes Works

It follows the merchant business model or the ‘Bit Vendor’ model. Rappa (2009) refers to a Bit Vendor as a merchant that deals strictly in digital products and services.

Its most flawless structure conducts both sales and appropriation over the web. The Bit Vendor model requires no stock distribution center, conveyance, or postal expense for their items. 

How iTunes is Beneficial to You

iTunes also has the advantage of falling under the Apple brand. It compels iPhone, iPads, and iPods users to use the iTunes software that accompanies these hardware devices. 

This intermingling of software shared inside the Apple product decreases the advertising cost to promote iTunes to consumers. Also, the iTunes Store provides applications, which are used for various purposes. 

These different purposes include games, productivity, news, and so forth. When somebody downloads an App, 30% goes to Apple, and 70% of the purchase goes to the developers.

iTunes’s Silver Bullet for Unparalleled Subscriptions

Network effects have assumed an outstanding job in Apple’sdevelopment on the strength it has possessed in digital music sales. Apple/iTunes also uses the freemium plan of action.

They let buyers download the software for free. It then allows users to store all music they want in their own personal iTunes library. They know that this offer will attract many customers.

Customers will undoubtedly sign in to the iTunes store and buy music or films. This will allow them to expand their sales quickly. This strategy clarifies why more users purchase Apple products and ‘join’ the Apple community. 

Then it adds more value to the overall system. By the mid-2010s, streaming media services outperformed iTunes’s buy-to-own model, generating more revenue in the industry. 

Check out iTunus’s business model canvas:

Source: Pinterest

Subscription Base

iTunes vs. Apple Music

iTunes and Apple Music are essentially twin services. The fundamental difference is that iTunes is a music store where users can purchase songs and download them, whereas Apple Music is a monthly subscription-based streaming service. 

On June 30, 2015, Apple launched Apple Music as a subscription service, initially available in 110 nations. The Estimation proposes that by the end of 2019, Apple Music had 68 million subscribers worldwide. 

That meant an increment of 8,000,000 subscribers from June that year. Apple Music is the second-largest music streaming service around the world, contending with market leader Spotify.  

Here is the number of Apple Music subscribers globally from October 2015 to December 2019 in millions:

Source: Statista


On April 28, 2003, Apple presented the iTunes Music Store. It allowed users to purchase and download songs, with 200,000 tracks available at launch. In its first week, customers purchased over one million tunes. 

Its original focus was music, with a library association, assortment, and storage of users’ music collections. it required the original iPhone for activation. 

Until the release of iOS 5 in 2011, iTunes required updating versatile mobile applications. Newer iOS devices have less reliance on iTunes to function. However, it can currently be used to back up the contents of mobile devices.

Fairplay is an encryption layer protected from PCs. Music purchasing alluded to as digital rights management restricted devices capable of playing bought files sparked efforts to expel the assurance component. 

The then CEO Steve Jobs sent an open letter to the music industry in February 2007. Apple then presented a choice of DRM-free music to the iTunes Store.

In October 2005, Apple declared that movies and television shows would show through its iTunes Store, using the DRM protection. On June 3, 2019, Apple announced that separate apps would replace iTunes in macOS. 

Finder would assume control over the device management capabilities. This change would not influence Windows or older macOS versions. 

Similar to songs, “Smart playlists” can control podcasts in a playlist. This can view measures such as the date and the number of listening times. They credit Apple for being the significant impetus behind the early growth of podcasting.


Apple single-handedly turned the digital music marketplace on its head when it propelled the iTunes Store in 2003. Since then, it has developed into Apple Music, a music streaming service.

iTunes’s Top Rivalry in the Music Industry

iTunes rivals the likes of Spotify, Tidal, and other music streaming services. As the iTunes Store turned into the model for selling digital music, Apple’s competition scrambled to determine how to stay up with the runaway achievement. 

Since most contenders didn’t have a similar three-pronged store/software/hardware system, most took an alternate strategy. They concentrated on Apple’s lock-in. 

Even though it was well-received in its initial years, iTunes soon received increasingly significant criticism for bloated user experience. Apple adopted a widely comprehensive feature-set in iTunes as opposed to its original music-based reason.

iTunes – The Music Industry Game Changer

iTunes was an extreme change in the music industry. It was the first online retailer that had the option to offer music catalogs from all the major music companies. It used an entirely novel pricing model. 

They also permitted consumers to de-bundle the music collection and buy the tracks they loved. Apple had drawn the diagram for distributing music, books, films, and applications over the internet using iTunes. 

By providing and integrating a music player, online store, and song-management software, Apple streamlined the whole music experience. It, therefore, challenged the chances to fabricate a music-retailing dynasty even as document sharing solar. 

Then again, iTunes can also be considered as a cautious and incremental innovation.  Apple was right in its prediction of purchaser behavior. Also, we cannot view the iTunes Music Store as anything besides a tremendous success.

In 2013, it became the world’s biggest music retailer (offline and online). It has sold over 25 billion songs since its launch in 2003. 

The service has grown substantially during its decade-long existence. Only a few contenders using more or less the same business model have entered the digital download music market. 

Even though the competition has increased, iTunes stays on top with a global market share of 50%. 


The iTunes Store permits music lovers to buy and download songs directly to portable Apple gadgets. Users need not pay anything for an AppleID or iTunes account (they are the same). However, there is a price model for other conditions.

A song mostly costs 99¢; however, for songs with high popularity, the cost is typically raised to $1.29. By default, they consider songs over 10 minutes “Album Only”. 

Distributors also have the power to make the song “Album Only.” For special offers, it can drop the music cost to 69¢ or free. 

By default, music albums cost $9.99 or the cost of a considerable number of songs combined on the off chance that it is under $9.99. iTunes and the music album’s distributor can set a significant expense for the collection. 

It maintains typically famous music collections. For special offers, music collections’ costs can be dropped to $4.99, $5.99, $6.99, or $7.99. 

iTunes’s Subscriptions and Payments

iTunes offers new subscribers a three-month free trial with ongoing memberships. These memberships start from $9.99/month in the US and £9.99 in the UK. For other European countries, membership starts at €9,99.

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Conclusion: Short-Term and Long-Term Plans

iTunes has re-imagined the way people purchase music and the way they consume all digital media.

Here’s How iTunes Rules the Music Industry

When iTunes was released in the App Store, downloading music to your local storage became impossible. These restrictions forced Apple to get approval from the major record companies.

These major record companies include Sony, EMI, Warner Music, BMG, and Universal. They had the option to negotiate deals with these record companies, creating a one-stop-shop. It was primarily intended for digital music records purchases. 

The majority cherished this thought and grabbed it. Purchasing a single for only $0.99 was considerably more popular than buying a whole CD for a bigger aggregate.

Why iTunes is the Best App for You

iTunes has been how Apple users listen to music, watch films and TV shows, or even listen to podcasts. It helps you manage your devices as well. This year, Apple is at long last prepared to move into another era. 

The company is propelling a trio of new Mac applications, i.e., Music, TV, and Podcasts, to supplant iTunes. That coordinates Apple’s media application procedure on iPhones and iPads. 

Without iTunes, consumers can manage their Apple devices through the music application. iTunes is a cross-platform application. It is available for Windows OS users as well.

iTunes (and especially the iTunes Music Store) has helped change how listeners make the most of their preferred music. There will be a few heartbreaking tributes for the software. It’s a gift that Apple is refracting iTunes.

It presents itself as a revolutionary in the music industry, even though Apple Music has made somewhat less of a mark. Streaming is positively not the end of the parts change. 

For instance, Apple CEO Tim Cook said that the impact of Alexa-style voice controls on music consumption is a “big talking point”. He said this in Business Today.

Albeit streaming has given more open doors in the digital space for artists and labels. Cook also said that it stays as challenging as ever for new artists to discover an audience group.

Apart from being challenging, he stated that it is also a struggle to build a business around their music. For example, streaming services, such as Spotify and Apple Music, might be the venturing stone to something significantly higher. 

Yet, at whatever point things go next, iTunes will consistently be the brand that kick-started the digital music revolution.

Listen to Your Favourite Music Anywhere Anytime

iTunes transformed the world into concentrating on modest singles, permitting consumers to get the songs they needed. Consumers now quickly purchase a single song, which makes artists focus on making hit singles. 

The company further promotes the production of single hits instead of music albums. It has continually changed the music industry – by promoting upcoming artists.  

iTunes today is getting some competitions by real-time features. Consumers could now spend a negligible sum every month to listen to any song they need. 

They can do so by listening to music on any gadget without having to purchase each song separately. Despite the stiff competition, iTunes is still flourishing.

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