The Current State of Mubi

MUBI initially started in 2007 as an online interpersonal organization for film buffs. By well-known interest, MUBI began offering web-based streaming service in 2010. 

It offers a little determination of hand-picked films that intrigue fanatics of an ideal world and off-beat cinema. If you’re searching for blockbusters, you won’t discover them here. 

If you love art films or indulge in great historical movies, then MUBI will bring them directly to your device for a modest month-to-month cost. It only brings you a curated selection of magnificent films, which are available for 30 days.

The platform currently has $88.1M of total funding. It has four apps, including 2 iOS apps and 2 Android apps. All MUBI portable application income in May 2020 was $80k, including $50k for iOS applications and $20k for Android applications. 

It creates $5M of yearly income and has 160 representatives. The platform has 60 films at any point in time, combining both India and world channels. However, the significant part is that you won’t find most of these films on any other platform.

Current Business Model

MUBI is a privately owned company with several angel investors (for example, Eric Fellner from Working Title) and an investment from the Chinese group Huanxi Media who came in a year ago. 

MUBI is over ten years of age, and they went through the initial six years formulating their business plan. Previously, it had a vast standard library and a total of the content offered on a membership/value-based premise. 

The key in its business is traffic to trial, a seven-day free use of the service, and trial to subscribe. However, they couldn’t convert even half of one percent of traffic to trialists. 

So they changed to a curated film model, which is what continues today. A basic curated program of 30 movies accessible for a little membership expense each a month, with one film supplanted each day.

MUBI has three business areas: content/movies, promoting, and innovation. In the content division, they have three programmers. There is one for the UK, one for the US, and one for the world’s international/rest. 

At that point, the editorial group does video interviews, event management, and so on. They are like festival programmers. They have an acquisition team that searches for content for the platform. 

MUBI does a noble job of creating a simple package in a beautifully laid-out website.

Source: MUBI

MUBI Subscription Base

MUBI has many subscribers in over 200 territories and around 10 million registered users. Their conversion from users to subscribers has gone from 0.8% to 22%. 

MUBI receives up to 2.5M page views per day in countries such as the United Kingdom, India, Egypt, Turkey, Russia, Pakistan, United States, Indonesia, Saudi Arabia, Argentina, Serbia, Mexico, Canada, Greece, Germany, etc.

Source: SimilarWeb

As a region, the Nordics is in its top 10 markets. They concentrate on subscribers from the US and major Western countries. These include the UK (the fastest-growing market), France, German-speaking countries,  Italy, Spain, and Benelux. 

Still, the platform has about 9 million subscribers already.

Source: SimilarWeb

Content

As previously mentioned, MUBI doesn’t show any blockbusters or TV series. Their focus is to give their clients critically acclaimed content in one spot. 

It curates a unique selection of films, from classics and lesser-known titles to eclectic genres, festival favorites, and foreign films. 

Here are some titles you can enjoy on this platform

  • He Walked by Night (the United States, 1948)
  • Chupke Chupke (India, 1975)
  • Take Me Somewhere Nice (The Netherlands, 2019)
  • On the Starting Line (France, 2019)
  • Crystal Swan (Belarus, 2018)
  • Bhumika: The Role (India, 1977)
  • Life is a Bed of Roses (France, 1983)
  • Cassandro, the Exotico! (France, 2018)
  • Fear City (the United States, 1984)
  • In the Name of (Poland, 2013)

If having a more unusual pick of those films sounds constraining for you, it means MUBI has to keep the alternatives assorted and empower attempting one-of-a-kind sort of movies. 

To give some examples on the site, you can watch Asif Kapadia’s infamous biopic, Amy. The platform is also home to 12 Years A Slave, A Bigger Splash Drive, Moonshine Kingdom, and more. 

On its Indian channel, movies like Gandhi, Pyaasa, Ek Din Achanak, Om Dar-B-Dar, and Duvidha, among others, are available. All movies on MUBI will remain on the platform for 30 days, regardless of the film. 

MUBI isn’t hoping to transform the streaming world either, as it dips its toes in the water of film theaters. 

Competition

It’s a marvelous time for binge-watchers. Streaming platforms like Netflix, Amazon Prime Video, and Hotstar release great content from around the world. Yet we are now seeing newer OTT platforms entering the market. 

MUBI has made its way to the Indian shores. However, this one has to set itself apart from its competitors. Unlike Netflix and most streaming services, Mubi doesn’t offer an amazing deal of content. 

It only has a rotating collection of 30 titles that change daily. Mubi adds a recent movie every day and deletes one at the same time. It offers classic, independent, and award-winning films from around the globe. 

And in case you run out of things to watch before the month ends, you can rent an extra movie or two from Mubi. Rentals start at $2.99 and go up to $5.99 per movie, while a monthly subscription for the service will set you back $10.99. 

MUBI is an incredible Netflix elective, although the absence of content might be a significant issue for a few. They follow the principle of quality over quantity. 

But with only 30 movies available, it’s easier and faster to choose the one you want to watch. Besides, SnagFilms, FANDOR, and FILMDOO are MUBI’s top competitors.

MUBI Pricing

If you are considering subscribing to MUBI, there couldn’t be a better time than now. It offers two billing choices: $10.99 per month, or 12 months outright for $98.55. It works out to $7.99 per month. 

However, this is just an introductory offer. At this price, MUBI costs a lot cheaper than its competitors like Netflix, no doubt. But that’s reflected in the content’s extent available between the two. You can also enjoy a 7-day free trial. 

Like most streaming services, MUBI has no lock-in contracts, so you can cancel whenever you like. You can expect the prices to rise as the platform gains popularity.

Source: MUBI

Conclusion: Short-Term and Long-Term Plans

While operating in the shadows of influential market leaders Netflix and Amazon, MUBI has branded itself as a pioneering and innovative platform. It’s a specialized subscription Video-on-Demand (VOD) platform with a global presence in international markets. 

MUBI has put itself at the forefront of the growing online market for specialized films after a period of trial and error. In particular, their business model has undergone a radical change throughout its brief history. MUBI undergoes the purpose of analyzing its business model and its role as a cultural gatekeeper and tastemaker.  

As part of a MUBI subscription, members will now receive one complimentary ticket every week to see a film that MUBI has hand-picked, in any PVR Cinemas, via the MUBI GO app. A similar will be legitimate in the exemplary seat classification at all mainstream auditoriums. 

The MUBI GO application will list PVR film plans for the current ‘Film of the Week,’ considering client areas. MUBI focuses on curated, independent films from global artists and makers. 

As of late, the company has further separated itself from its rivals by turning into a distributor and production. MUBI has announced a new content deal with Sony Pictures Television, which will add 100 recent feature films to India’s curated streaming service.

With MUBI intending to enter territorial markets in the following year, estimating will be crucial for the stage to consider. Sometimes it’s also finding a magnificent film that you love and want to watch a similar film. But no algorithm can compete with a human recommendation. 

MUBI responds to the challenge of promoting specialized film in a crowded and volatile market like India and China. In particular, MUBI focuses on a recent venture into the broader business of distribution and shows that they need this strategy to add promotional values to their platform. 

MUBI plans to invest more money and more energy to bring great cinema to everyone and discover new great cinema. 

Top
%d bloggers like this: