Why You Might Benefit from Hosting Video Independently
When it comes to hosting videos, most of us go to the biggest video hosting platform in the world, YouTube. It has become the de facto service for posting any videos online, and with good reason. It is quick, easy, and free. What more could you ask for? Well, as it happens, hosting videos on Google’s giant video platform does have drawbacks, some of them are pretty huge. And they aren’t solely problems associated with YouTube either, many of the big players in the video hosting domain share similar issues (sometimes for good reason), but none the less, it can mean that some users would benefit from hosting their content elsewhere.
On YouTube, you don’t make the rules
You would think that the best web hosting for video streaming would be on the largest platform. This might be true for those who are looking for huge engagement and discovery, but for those who are more interested in having their video seen by a select group, hosting a video on your own terms can be beneficial. Youtube, Vimeo, Daily Motion, and the other countless hosts out there all have strict and constantly changes TOS, or terms of service. Youtube is well known for being extremely heavy handed when it comes to their TOS, meaning that if you fall foul of them more than once, you run the risk of being banned from the service altogether.
While nobody would complain about the more serious breaches of this policy being stood up to, there are grey areas surrounding science, politics, and even copyright issues that some users may see as being a worry for the long-term hosting of video content. Having your videos hosted on paid servers means that you remain the ‘king of your own kingdom’ when it comes to your digital content. And while in the past this may have been beyond the means of many hosting companies, these days, you can specify whatever needs you to have when signing up to a hosting plan. Expecting tons of visitors? Simply ‘up’ the RAM and CPU cores on your plan. Cloud hosting suits the needs of video hosting in particular, as it has the ability to scale services extremely quickly, meaning that those who find themselves in the great situation of being more sought-after than initially imagined, don’t have to pay the penalty for their popularity.
Of course, all of this has become increasingly more viable thanks to the way in which high-quality video files are easily converted into formats that are smaller in volume, but with very little degradation in the quality. Couple that with the ever-increasing internet infrastructure at our disposal, and you now have the ability to host videos and reliably stream them from multiple server farms across the globe, meaning that no matter what country your viewers reside in, they can see your content with little to no buffering at all.
Control your own content
Will this way of hosting video become more popular in the future? While the juggernaut of Google’s Youtube still rolls on, an ever-growing number of users seem to be fed up with falling foul of the TOS, which in turn are getting more stringent. Because of this, we could end up seeing more video hosting platforms rise up with a slightly more nuanced view on what is and what isn’t allowed on their platform, while companies who simply need their content hosted somewhere that they feel they have control over, will grow also.
This added level of control is also something that many businesses need, rather than just want. If your video needs to be behind a paywall, Youtube isn’t going to be able to help you out (unless you are a huge content creator), but hosting your own PPV (pay per view) or subscription-based video service is perfectly possible if you host the video files yourself.
For most, hosting on YouTube or similar sites such as Vimeo will always be enough. But there are content creators out there who need more autonomy and control, and for those who do, independent hosting is the way to go. The problems associated with sharing such large video files are a thing of the past, and now with so many hosting options available, picking the right package is often the most difficult part of the process for those looking for an online home for their video files.